The sponsorships we choose provide a platform to help people understand who we are, what we stand for, and the powerful role of investment in creating a better future for all.
By aligning with partners who share our values and ambition, we aim to help inspire and empower audiences around the world. The initiatives we support also provide an opportunity to create a positive impact on the communities in which we operate.
We’re continuing our support for At Home, the digital offering from the Edinburgh International Festival. At Home allows audiences around the world the opportunity to discover artists from across the full festival programme, from the comfort of their own home. Developed during the COVID-19 pandemic to allow artists to continue performing, the programme has grown into a free, curated showcase featuring world-class performances of music, dance, theatre and opera.
We’re proud to support this innovative programme, which uses dance to facilitate conversations around identity and respect, and to create a safe space for young people to express themselves. The project encourages young people to explore themes that include racism, acceptance, family diversity and LGBTQ+ communities. Since the programme began in 2018 it has evolved in various exciting ways, touring across Scotland and welcoming over 3,500 young people to its dance workshops, both in person and digital.
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