Partnership will deliver better financial outcomes for a wider range of Australians

Aberdeen Standard Investments (ASI) is partnering with HUB24 to empower the investment and superannuation platform with comprehensive digital client engagement tools to deliver significantly improved investment and retirement income solutions for Australians.

Called ‘bionic’ advice because of the way individual client and financial planner input is married with the outcomes from analytical algorithms and artificial intelligence, the new tools will allow financial advisers to serve a wider range of clients in a personalised way, via a range of different fee structures to suit individual needs.

ASI will also provide a range of managed portfolio solutions on HUB24’s platform to help advisers meet client savings accumulation, investment and retirement income needs.

ASI plans to provide HUB24 with the first customised solution to support advisers to better serve clients, followed by a solution for employers who want to give employees tools to better manage their finances and access to cost-effective financial advice. A third offering, which helps advisers to provide customised retirement income solutions, will be made available in early 2021.

Similar “bionic” customer-focussed tools have been trialled, tested and improved in the United Kingdom (UK) by ASI and have been successful because the interaction of technology and human input creates a personalised experience that leads to strong customer engagement.

Using these ‘bionic’ tools enhances efficiency and can cut the amount of time a financial planner needs to service a client significantly, depending on the client’s needs, while maintaining regulatory compliance.

“This solution gives the 41% of Australians who intend to get financial advice but are put off by the perceived barriers, an accessible option,” said Jason Entwistle, Director of Strategic Development HUB24. “No product solution to date has been successful in this segment of the market, so we are truly excited to be working with Aberdeen Standard Investments to bring this product to market.”

Aberdeen Standard Investments Australia Managing Director, Brett Jollie said the HUB24 partnership was a first step that would change the face of traditional financial planning and investing in Australia.

“Not only does it provide a means for advisers to stay connected with more clients, it will also provide advisers with the tools to support more clients with their long term savings. Baby boomers about to retire need reliable and personalised retirement income solution.

“Improving the efficiency of the advice journey, combined with more informed decision-making and tailored investment solutions, will ultimately result in better outcomes for consumers,” he said.

Aberdeen Standard Investments Australia Head of Retirement and Product Strategy, Jason Nyilas said that up until now there was no easily accessible mass customisable solution or sustainable framework to meet the needs of all retiree Australians.

“The good news is that there soon will be a solution on HUB24, followed by other market segments. While the government has launched a retirement income review, we felt it was important to start building retirement income infrastructure now.

“Over the next decade alone the number of Australians over 65 is projected to grow from four to seven million and most, if not all, of these will be drawing down money from their superannuation. However, most super funds say they are not ready for this transition to a post retirement world in which they will be required to provide retirement income streams that suit individual needs. We will soon be offering one proven way they can do this,” he said.


Notes to editors

  • Aberdeen Standard Investments is a global asset manager dedicated to creating long-term value for our clients. With over 1,000 investment professionals, we manage £525.7 billion (US$669.6 billion)* of assets worldwide. We have clients in 80 countries supported by over 40 offices globally. This ensures we are close to our clients and the markets in which we invest. (*as of 30 June 2019)
  • We are high-conviction, long-term investors who believe teamwork and collaboration are the key to delivering repeatable, superior investment performance.
  • Standard Life Aberdeen plc is headquartered in Scotland. It has over 1 million shareholders and is listed on the London Stock Exchange.
  • You can access the Aberdeen Standard Investments media centre here:

Important Information

Issued by Aberdeen Standard Investments Australia Limited ABN 59 002 123 364 AFSL No. 240263. This document has been prepared with care, is based on sources believed to be reliable and opinions expressed are honestly held as at the applicable date. However, it is of a general nature only and we accept no liability for any errors or omissions. This is not an offer of securities. A Product Disclosure Statement (PDS) and application form is available for each Fund by calling Aberdeen Standard Investments Client Services on 1800 636 888, at, or from your financial adviser. This document has been prepared without taking into account the particular objectives, financial situation or needs of any investor. Investments are subject to investment risk, including possible delays in payment and loss of income and principal invested. It is important that before deciding whether to acquire, hold or redeem an investment in a Fund that investors consider the Fund’s PDS, the Fund’s appropriateness to their own circumstances, objectives and financial situation and consult financial and tax advisers. Past performance is not a reliable indicator of future results. All dollars are Australian dollars unless otherwise specified. Indices are copyrighted by and proprietary to the issuer.

News articles

AIPUT achieves a key expansion to its Heathrow portfolio at Blackthorne Point

ASI's AIPUT fund has secured a resolution to grant planning permission for a speculative-build warehouse development at its Blackthorne Point industrial estate
16th January 2020

Climate change insights from our Research Institute – Australia

Find out more about how climate change affects investors. In light of the recent bushfires in Australia, Standard Life Aberdeen discusses sustainable business.
27th January 2020

See more

More news and press releases from abrdn