Platinum score highlights investment, advocacy programs in critical focus area for colleague health

May 5, 2022—PHILADELPHIA—abrdn, a  leading global asset manager, today is extremely proud to announce its successful completion of the Bell Seal Certification from Mental Health America (MHA), the Virginia-based national nonprofit dedicated to workplace mental health advocacy in the United States.

With this designation, abrdn joins a community of more than 50 leading US-based organizations championing mental health and is the first independent asset manager to do so, placing among a mix of nationally-recognized organizations across healthcare, insurance, media and technology, financial services and other sectors.

The nomination program, which launched in 2019, continues to grow as workplace mental health ascends in priority amid the stresses and challenges of the pandemic, and as a new generation of talent has spotlighted this area as a critical point of emphasis in their careers. To attain the Bell Seal, MHA conducts an extensive, in-depth examination of workplace programs with analysis in four core areas—Supportive Workplace Culture, Mental Health Benefits, Caring Beyond Compliance, and Holistic Wellness—before rendering an overall result and certification.

The final abrdn result produced a Platinum score of 98 out of 100, detailing among other accomplishments the company’s pursuit of a new Employee Assistance Program (EAP) with enhanced mental health benefits, the dedicated work of abrdn’s Capability colleague network in bringing equal visibility to both mental and physical health strategies, and mental health themes bridged among the broader coterie of abrdn Employee Resource Groups and their programs, including the company’s Diversity, Equity & Inclusion (DEI) initiatives.

The certification drive was led in abrdn’s Philadelphia office by Capability network members Lucia Sitar, abrdn Head of Product Management & Governance Americas, and HR Payroll Specialist Carrie Ellis.

“At abrdn, we are uniquely passionate about our team’s well-being and have long recognized the vital importance and role of mental health advocacy, resources and support in our actions,” said Jim O’Connor, Head of the Americas at abrdn. “These priorities have rightly grown in stature and visibility for our talent, business and clients, and abrdn has committed to create space to educate, engage, make thoughtful decisions and invest in mental health as a central part of our colleague experience. Living these values, today we have a combination of supportive features, empowered leadership among our teams, and a broader culture around mental health that is novel, caring, connected, and most importantly, impactful. We are incredibly humbled by the outcome and proud to join the community of Bell Seal organizations in what we expect will be a fruitful and growing relationship with MHA going forward.”


Media Contact

Tim Bourgaize Murray

Senior Communications

484 515 5204


About abrdn

At abrdn, we enable our clients to plan, save and invest for their futures.

We structure our business into three areas – and together they reflect our focus on enabling our clients to be better investors:

  • Investments: We work with clients to create solutions across asset classes, regions and markets globally – combining multi-layered research and market insights with technology and diverse thinking.
  • Adviser: We offer market-leading platform technology and tools that enable UK wealth managers and financial advisers to create more opportunity for their business and their clients.
  • Personal: We help people throughout the UK plan for their financial futures – through our financial planning business and our digital investing services.


Across our investments, adviser and personal businesses we manage and administer £542 billion of assets for our clients, and abrdn plc has over 1 million shareholders. (Figures as of March 2021)

Our investments are built on an insight strength that comes from multi-layered research and a large global footprint. Our teams collaborate across multiple capabilities, to create forward-thinking solutions that aim to meet our clients’ needs and deliver more sustainable outcomes. Our investments business manages £464 billion on behalf of individuals, governments, pension funds, insurers, companies, charities and foundations (as at 31 December 2021) – with support and expertise from 800 investment specialists in over 30 locations.

abrdn is the single global brand for all areas of our business. In July 2021 our plc listing became abrdn plc. In September 2021 our investments business, formerly Aberdeen Standard Investments, became abrdn.


US Marketing Statement

In the United States, abrdn is the marketing name for the following affiliated, registered investment advisers: abrdn Inc., Aberdeen Asset Managers Ltd., abrdn Australia Limited, abrdn Asia Limited, Aberdeen Capital Management, LLC, abrdn ETFs Advisors LLC and Aberdeen Standard Alternative Funds Limited.

About MHA

Mental Health America (MHA) is the nation’s leading community-based nonprofit dedicated to addressing the needs of those living with mental illness and promoting the overall mental health of all. MHA’s work is driven by its commitment to promote mental health as a critical part of overall wellness, including prevention services for all; early identification and intervention for those at risk; integrated care, services, and supports for those who need them; with recovery as the goal.

Learn more at

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