• abrdn’s Wrap and Elevate platforms are both awarded ‘A’ ratings for financial strength – indicating ‘superior’ strength – in the latest assessments by independent ratings specialist AKG
  • Result means abrdn retains its position as currently the only platform provider with ‘A’ ratings for its platforms

abrdn’s Wrap and Elevate have retained their positions as the only platforms currently awarded ‘A’ ratings for financial strength in the latest edition of its assessments by independent ratings specialist AKG*.

An ‘A’ rating from AKG identifies ‘superior’ financial strength. This is the Wrap platform’s fifth consecutive ‘A’ rating, and the fourth time it has been awarded to Elevate.

AKG’s assessment of financial strength measures a company’s ability to sustain delivery of its products or services.

Its analysis is based on a detailed assessment of publicly available information, supplemented by face-to-face discussions with senior management team members and the supply of additional confidential / non-confidential contextual market material. The rating reflects factors such as a business’ capital and asset strength, the strength of its management team and its ability to withstand external market forces.

As well as assessing overall financial strength, AKG also assessed Wrap and Elevate’s service, image and strategy and business performance.

Russell Bignall, Managing Director at abrdn, said: “We’re incredibly proud of this result. It’s a direct reflection of the significant investment that we continue to make in our proposition so that we can help adviser businesses of all sizes thrive, and so that they can help their own clients prosper.

“In these uncertain economic conditions, the value of financial strength cannot be overstated.

“As AKG recognises, strength means more than just resilience. It also means flexibility and vision. A partner who is financially strong is one advisers can rely on to not only deliver exceptional service, but also to provide timely, effective help and guidance, stay abreast of changing regulation, and offer real insight so that firms can seize new opportunities.”

AKG’s Communications Director Matt Ward says that achieving the AKG ‘A’ rating highlights how Wrap and Elevate have demonstrated consistent performance growth.

He adds: “This is underpinned by investment in a client-centric strategy and a proposition that has continued to allow abrdn’s platforms to evolve into sector leaders.

“abrdn’s AKG ‘A’ rating for its platforms recognises a ‘superior’ level of financial strength that provides advisers with independent assurance that Wrap and Elevate have both the resilience and resource to deliver a consistent and reliable adviser experience.”


*The companies assessed and rated by AKG (www.akg.co.uk), within its platform assessment sector, are ‘Elevate Portfolio Services Ltd’ and ‘Standard Life Savings Ltd’.

The AKG rating is the latest in a string of accolades for both the Wrap and Elevate platforms.

Earlier this year, Wrap was awarded its seventh – and Elevate its fourth – consecutive platinum rating in the annual AdviserAsset rankings.

Meanwhile, both Wrap and Elevate received five-star ratings from Defaqto in its 2022 adviser platform rankings, alongside gold ratings for platform service.


Media enquiries

For further information, contact:

Calum Anderson

E: Calum.Anderson@citypress.co.uk

T: 0131 460 7922

Rachel Cashmore

E: Rachel.Cashmore@abrdn.com

T: 0734 170 3358

Notes to editors

  • abrdn is a global investment company that helps clients and customers plan, save and invest for their future.
  • abrdn manages and administers £508 billion of assets for clients, and has over 1 million shareholders. (Figures as at 30 June 2022)
  • Enabling our clients to be better investors drives everything we do. Our business is structured around three vectors – Investments, Adviser and Personal – focused on their changing needs.
  • For UK wealth managers and financial advisers, we provide platform technology, expertise and support to make it easy for them to run their businesses – and to deliver the outcomes their clients want.
  • We offer content and experiences that can be personalised to suit every type of business and client, giving advisers powerful data and insight to make better decisions.
  • We’re the number one adviser platform business in the UK for assets under administration (Fundscape Q1 2022). We’re also the first UK adviser platform provider to receive and retain an ‘A’ rating from AKG for the financial strength of our platforms (AKG financial strength reports, 1 September 2022).
  • As at 30 June 2022, our Adviser vector administers £68 billion of assets.


The value of investments and the income from them can go down as well as up and investors may get back less than the amount invested.

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