• Innovative portfolio solution making personalisation an option for all
  • Advisers able to manage all clients in a consistent manner without ‘shoe-horning’
  • Ability to mandate client specific requirements
  • Fully automated orchestration and execution

Standard Life today announces the launch of its Individually Managed Accounts (IMA) technology on its Wrap platform. IMA takes the established concept of discretionary managed portfolios and, for the first time, introduces the unique ability to instruct client level personalisation.

IMA makes the delivery of individual client outcomes more cost effective and scalable as advisers can execute client specific instructions, agreed CGT strategies and tax allowance usage without the need for expensive manual interventions.

The ability to deliver unique and personalised client outcomes through IMA technology allows advisers to operate a consistent house process with their chosen investment proposition for all of their clients.

With many predicting mass personalisation to be the next evolution of platform technology, IMA enables advisers, working with discretionary managers, to deliver individual client solutions in a truly scalable manner. All advisers and discretionary managers who offer investment solutions on Standard Life Wrap can access this new capability at no extra fee.

Standard Life has been working with a number of discretionary managers to pioneer the new technology. The following discretionary managers have already committed to offering IMA investment solutions to the advisers they work with:

Aberdeen Standard Capital Mercer
Bordier UK Morningstar Investment Management Europe Ltd
LGT Vestra Sanlam Investment Management
FE Investments Sarasin & Partners

David Tiller, Head of UK Propositions at Standard Life said: “IMA is our response to increasing demand for tailored investments and tax-optimised outcomes, making it more affordable for clients and more scalable for advisers and investment managers. For the first time financial planners and investment managers can, through our innovative technology, create individual client outcomes without expensive manual interventions.

“Advisers have told us the goal must be the ability to provide tailored private client investment solutions on their chosen platform with the same efficiency and price as simply buying a fund.

“I truly believe we will look back and see the introduction of IMA as a pivotal point in the development of adviser platforms.”

Jenny Davidson, Head of Platform Investment Proposition at Standard Life, added: “The whole process of developing IMA has been collaborative. In many ways it is the advisers and discretionary managers and their insights that are the true inspiration for this innovation.

“We wanted to know that we would help them maximise on efficiency and minimise costs, while delivering overall greater value for clients. As a result, we have ended up with a ground-breaking solution for advisers and discretionary managers alike.”


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Notes to editors

About Standard Life

  • The Standard Life brand is almost 200 years old and today it is focused on being customers’ first choice for their life savings.
  • In the UK, Standard Life helps people with their life savings through its Wrap and Elevate platforms which are used by financial advisers to provide financial planning and wealth management services to their clients.
  • Standard Life Wrap and Elevate are the only platforms to have achieved an AKG A Financial Strength rating, an Adviser Asset Platinum Rating, a Defaqto 5 Star and Gold Service Ratings.
  • Standard Life Wrap won the following awards at the Schroders Platform Awards in September 2019:
    • Best Platform Provider (AUA over £25bn) Award for the sixth consecutive year, voted by advisers.
    • Leading platform for model portfolio services, voted for by discretionary managers.
    • Best platform service.
  • As at 30 June 2019, £59.8 billion of assets are invested across the Standard Life Wrap and Elevate platforms.
  • The value of investments can go down as well as up, and could be worth less than originally invested.

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