How we aim to meet clients' financial goals

We know that different styles of investing are right for the different individual goals clients have. So that we can tailor the right investment solution for them, it's crucial we understand their circumstances and goals, time horizon and attitude to risk.

They may have a different time horizon for each goal, and may be willing to take more risk with one goal than with another.

Aberdeen Standard Capital can provide appropriate investment solutions across many potentially different goals, e.g. capital growth, investing for future generations and retirement.

Different goals may mean different investment solutions

Financial goals can generally be divided into three categories:

  • aiming to grow wealth
  • aiming to preserve wealth
  • aiming to deliver a regular income.

Some clients may wish to achieve a combination of these goals.

Clients aiming to grow their wealth are generally willing to accept a higher level of risk for a potentially higher expected level of return. Aberdeen Standard Capital offers a range of investment options for these clients, from volatility managed, target return portfolios to more traditional investments in equities, bonds and property.

Investing for growth
Investing to preserve wealth
Investing for income
Investing to draw a regular income from a portfolio, or 'decumulate'


Investment involves risk. - The value of investments, and the income from them, can go down as well as up and an investor may get back less than the amount invested. Past performance is not a guide to future results.