Why choose Wrap

A platform that empowers you to deliver more for your clients.

Important information.


Reduced platform charges on Wrap. View the simplified and lower charges here

Product solutions
  • Full-suite of tax-wrappers
    Access the products you need to build a tax-efficient plan for your client and their families.
  • Drawdown flexibility
    Tailor your client’s pension income to suit their needs. Our drawdown price lock allows clients to lock in their platform charge when assets are at their highest.
  • Competitive, simple pricing structure
    Our simple, three tiered charging structure rewards your client with lower charges the more they invest. No exit, switch or hidden charges.
Support for your Centralised Investment Proposition (CIP)
  • Full range of managed portfolios
    Access a range of managed portfolios from 100+ DFMs including active, passive and sustainable options.
  • Whole of market fund choice
    4,000 + funds to choose from, including ESG options, exchange traded assets and discounted share classes.
  • Discretionary and advisory portfolios
    Powerful portfolio tools for discretionary managers to build, edit and rebalance advisory portfolios.  
Platform functionality
  • Pre-funding of investments
    We pre-fund new investments, fund switches, tax relief and rebalancing to ensure your clients are invested faster and for longer.
  • Esignatures to save time
    One digital signature from account opening to drawdown.
  • Modern intuitive experience
    Our intuitive platform design helps you get things done quickly and easily.
Service that supports you
  • Experts on hand
    We have team members at the end of the phone ready to provide personalised support, including problem solving on screen with co-browsing. 
  • Technical consultancy and insight
    Useful technical insight, guides, webinars and CPD support from experts qualified in tax, trusts and wealth transfer.

Get support on due diligence

Find all the information you need about Wrap so you can make sure it’s right for your business and your clients.

People in circles

Consumer Duty - our value assessment

We’ll confirm at least once a year that the products we manufacture or distribute provide fair value to the customer.

Green spheres

Is it time to review your investment proposition?

abrdn Wrap puts you in control with powerful technology and a range of investment options.

people in a meeting

Fully integrated cash solutions now available on Wrap

Offering your clients a wide range of fixed term deposit and notice day accounts to suit a variety of financial goals.

Our award winning platform

Get Due Diligence support
AKG rating
Platinum Wrap logo 9 years
Defaqto five star expert rated

Get started with Wrap

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Contact our business development team to discuss your needs and how we can help.

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Find a link to our due diligence documents, terms of business, and online sign up form here.