Max Rofagha

CEO, Finimize

Max joined abrdn in November 2021 following our acquisition of Finimize, the company that he founded. As CEO of Finimize, which remains operationally independent, he has responsibility for driving its growth as a leading information platform for modern investors globally. He is a member of our Executive Leadership Team, and also has a broader mandate to drive innovation and content strategy at abrdn.

Before founding Finimize in 2016, Max co-founded, one of the biggest e-commerce companies in Switzerland, which was acquired by a major European media house in 2015. He built out multiple divisions within the company, including data science, supply chain and strategy.

In 2016 Max was named among the ‘30 under 30’ by Forbes magazine for his entrepreneurial achievements.