Our support for the Scottish Open – one of the European Tour’s premier events – enables us to showcase our brand to people in our markets around the world. It embodies our belief in powerful partnerships, using teamwork and expertise to get results, as well as supporting the local community where the event takes place.
The abrdn Scottish Open is one of the four Rolex Series events, which are the most prestigious competitions on golf’s European Tour schedule. It provides a great test for players as they prepare for the Open the following week, and regularly attracts one of the strongest fields on the European Tour calendar.
As a global business with clients in 80 countries, the event is broadcast globally, and this international reach provides a great opportunity to bring our brand closer to our clients.
We’re in our tenth year of supporting the Scottish Open. Over the years, the tournament has seen an illustrious list of champions – such as Phil Mickelson, Justin Rose, Rickie Fowler and Alex Noren. The 2021 event, at the Renaissance Club in North Berwick, sees defending champion Aaron Rai joined by a field of some of the world’s best players, including Jon Rahm, Justin Thomas, Xander Schauffele, Collin Morikawa and Tyrrell Hatton.
Away from the golf course, we take great pride in the positive impact that our support for the event can create for community, environmental and charitable initiatives. In 2021, we are:
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