abrdn reduces pricing and simplifies charging structure on Wrap

20 May 2024

Investment in technology upgrade now bringing pricing benefits to clients 

abrdn has today announced a more simplified charging structure including reduced pricing on its Wrap platform. This move follows last year’s platform technology upgrade, which has created greater servicing efficiencies and enabled abrdn to lower its pricing while continuing to invest in solutions and service. 

The key changes include; 

  • 5bps+ reduction at all tiers up to £1m 
  • 15bps reduction between £500k and £750k 
  • Simplified platform charging with one less tier
  • Removed Product Administration Charge on Wrap SIPP
New Wrap platform charges from 1 May 2024;


Old charge

New charge

£0 - £250,000 



£250,000 - £500,000 



£500,000 - £750,000


£750,000 - £1m  




The price reduction will apply to new clients on Wrap from 1 May 2024. abrdn has scheduled applying the pricing change to existing clients into their programme of enhancements.

Jonny Black, Chief Commercial & Strategy Officer at abrdn adviser, said: “Our mission is to offer our clients a premium platform proposition at a highly competitive price point that offers value for all sizes of client portfolios. These price reductions are a direct result of the scale and efficiency benefits we have achieved through the platform upgrade implemented last year, while continuing to invest in our service experience and new solutions.

We have also listened to adviser feedback and have decided to simplify our charging structure to make doing business with us even easier. To this end, we’ve reduced the number of Wrap pricing tiers from four to three tiers and removed the product administration charge on Wrap SIPP.” 

Noel Butwell, CEO at abrdn adviser, added; “I’ve always been passionate about offering clients value for money. It’s been four years since we made changes to our pricing and now, thanks to all the work that’s been done to improve, enhance and simplify what we do, we are in a position to offer our most compelling pricing ever. This commercially sustainable approach to pricing allows us to continue investing in our offering, providing advisers with the solutions they need to grow their business and better serve their clients.”


Media enquiries

For further information, contact:
Rachel Cashmore
E: Rachel.Cashmore@abrdn.com
T: 0734 170 3358

Notes to Editors

About abrdn

  • abrdn is a global investment company that helps clients and customers plan, save and invest for the future. Our purpose is to enable our clients to be better investors.
  • abrdn manages and administers £507.7bn of assets for clients (as at 31 March 2024).
  • abrdn’s strategy is to deliver client-led growth. We are structured around three businesses – Investments, Adviser and ii – focused on their changing needs.
  • abrdn’s Adviser business provides financial planning solutions and technology for UK financial advisers, enabling them to create value for their businesses and their clients.
  • abrdn offers a combination of tools and services personalised to their needs, including access to the full suite of investment solutions that abrdn offers as well as a wide range of open architecture investment options.
  • As at 31 March 2024, abrdn’s Adviser business administered £75.2bn of assets.


The value of investments and the income from them can go down as well as up and investors may get back less than the amount invested.