• About abrdn
  • AUM

    We manage £532 billion of assets for our clients and customers*

  • Handshake

    We have over 5,000 employees worldwide

  • Handshake

    We’ve been helping people plan their futures for nearly 200 years

Welcome to abrdn

We’re here to help you plan, save and invest for your future. Through the expertise, insight and innovation of our team, we aim to:

  • help you create more ways for your money to make an impact
  • help give you more confidence to reach your goals
  • be clear what you can do to reach those goals

We’ve been helping people look after their financial futures for nearly 200 years. Our heritage goes back to 1825, when The Life Insurance Company of Scotland was founded in Edinburgh.

In 2018, we sold our life and pensions business to the Phoenix Group. We then sold the Standard Life brand to them in 2021. That gave us the opportunity to launch a new, unified brand for all of Standard Life Aberdeen’s global businesses – abrdn.

Where we are today

abrdn is structured into three areas. These reflect the focus we have on supporting people to create more ways for their money to make an impact.

Three ways to get started now

  • Financial advice

    From free planning support to specialist financial advice, we can help you make the most of your money.
    Find out more

  • Invest with us

    Make the most of your tax-free allowances and invest for your future with our Stocks & Shares ISA. 
    Find out more

  • Build your savings

    Use our open banking app, Choices, to help you keep track of your finances, and set and reach savings goals.
    Find out more
*At 30 June 2021