At abrdn we understand that every business is different and so are every one of your clients. That’s why we offer two highly rated platforms to suit both your and your clients’ needs, both with an A rating from AKG.
Our powerful Wrap platform can support advisers and clients of any size
Find out how our Elevate platform can help you deliver high-quality advice at scale
Our literature library is full of useful product guides, technical information, forms and resources to help you explain our solutions clearly
Our news and insights pages feature regular platform news, industry and product updates, and useful fund change information. You will also find technical support with products, CPD learning modules and more.
If you need support with any of our services, you can often find the answers in our help pages. You'll also find tools and literature to help you look after your clients
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Learn more about what our platforms can offer you and your clients
Find out how the abrdn group can help with your investment proposition
How we can support your business
Explore our Wrap, Elevate or Fundzone platforms
Get information about Wrap products and how they can help your clients
Find everything you need to know about the investment solutions available on Wrap
Offering our best ever value and an innovative Drawdown Price Lock
Useful tools to help you manage clients and keep them on the right path
Get information about Elevate products and how they can help your clients
Find everything you need to know about the investment solutions available on Elevate
We pride ourselves on a clear and easy to understand pricing structure
Useful tools to help you manage Elevate clients and keep them on the right path
Up to date platform, market and industry news
Useful insights and support to help your business
Information and insights around key industry changes
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Find the best way to speak with us about a range of topics
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At abrdn, we believe that websites and digital services should be accessible and easy to use by anyone, regardless of ability, age, or technology.
This means that all customers and clients, including those with permanent or temporary disabilities, visual or hearing impairments, cognitive, and/or motor disabilities can use our websites and digital services.
We are continually working towards improving our websites and digital services to increase the accessibility and usability to ensure everyone can use them as they would expect to.
The World Wide Web Consortium (W3C) is the main international standards organisation for the World Wide Web. The W3C Web Accessibility Initiative (WAI) develops technical specifications, guidelines, techniques, and supporting resources that describe accessibility solutions. These are considered international standards for web accessibility.
We follow the W3C Web Content Accessibility Guidelines (WCAG 2.1) in order to ensure our websites and digital services technically meet the expected requirements.
We are constantly working to make our websites as accessible and inclusive to the widest possible audience.
Our aspiration is to be fully AA level compliant with WCAG 2.1.
By following and adhering to the WCAG, our aim is to make our web content and user interfaces perceivable, understandable, operable, and robust for all of our users.
This means that:
We have created and will continue to evolve a digital Design System which is a library of accessible and inclusive components, styles and common design patterns.
This allows us to build accessible websites and digital services from the beginning of any new development.
It is also important for us to continually check and evaluate our services. We do this by:
While we aim to make our websites as usable and accessible as possible for everyone, there are areas that are not to the level of accessibility that we would expect. We plan to put this right over time.
Areas of our websites and digital services that may not be fully accessible:
We understand the importance of accessibility and providing digital services that are inclusive and usable for everyone.
Accessibility is ever evolving and as digital services and customer needs also continue to change, we need to take this into account and evolve at the same pace. The following are plans we have in order to do this:
The following information may support you further or help you to adapt your device or web browser to make our websites or digital services more usable if you have an impairment or disability.
We can provide the following facilities to help you contact/communicate with us or for us to contact/communicate with you:
Hearing or speech impaired
We can be contacted by Relay UK (previously Next Generation Text). To use this service you can download their app to your computer, laptop, tablet or android smartphone by visiting the Relay UK website where there are instructions on how to do this.
We can also accept calls where the customer is using a Sign Language Interpreter (SLI) to speak on their behalf. We ask for the SLI's name or badge number and check they are registered using the NRCPD website. If they are active and registered you can continue the call/visit taking the customers instructions via the SLI.
AbilityNet has advice on making your device easier to use if you have an impairment or disability.
AbilityNet is a UK charity with a global perspective that provide online resources to help individuals with any disability, of any age, to use all kinds of digital technology.
They have created some simple 'how to' guides to make your device easier to use.
Below we have provided links to further accessibility support specific to the most common web browsers.
Issued by a member of abrdn group, which comprises abrdn plc and its subsidiaries.
This website is provided by Standard Life Savings Limited. It describes products and services provided by the abrdn Group (including Standard Life Savings Limited and Elevate Portfolio Services Limited) and the Phoenix Group (including Standard Life Assurance Limited, Standard Life Trustee Company Limited and Standard Life International dac).
The abrdn Group comprises abrdn plc (SC286832) and its subsidiaries. The Phoenix Group comprises Phoenix Group Holdings plc (11606773) and its subsidiaries.
Full product and service provider details are described in the legal information notice.
Wrap Platform, Wrap Personal Portfolio, Wrap ISA and FundZone Platform are all provided by Standard Life Savings Limited, which is part of the abrdn Group.
Standard Life Savings Limited is registered in Scotland (SC180203) at 1 George Street, Edinburgh, United Kingdom, EH2 2LL. Standard Life Savings Limited is authorised and regulated by the Financial Conduct Authority.
Please see your terms and conditions for more information on the use of the Wrap platform.
Wrap SIPP and Wrap Onshore Bond are both provided by Standard Life Assurance Limited, which is part of the Phoenix Group. Standard Life Assurance Limited is registered in Scotland (SC286833) at Standard Life House, 30 Lothian Road, Edinburgh, EH1 2DH. Standard Life Assurance Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.
Wrap Offshore Bond is provided by Standard Life International dac, which is part of the Phoenix Group. Standard Life International dac is a designated activity company limited by shares and registered in Dublin, Ireland (408507) at 90 St Stephen’s Green, Dublin. Standard Life International dac is authorised and regulated by the Central Bank of Ireland and subject to limited regulation in the UK by the Financial Regulation Authority. Details about the extent of its regulation by the Financial Conduct Authority are available on request.
The Elevate platform, Elevate ISA, Elevate GIA and Elevate PIA are provided by Elevate Portfolio Services Limited, which is part of the abrdn Group.
Elevate Portfolio Services Limited is registered in England (01128611) at 280 Bishopsgate, London EC2M 4AG and authorised and regulated by the Financial Conduct Authority.
Please see your terms and conditions for more information on the use of the Elevate platform.
Copyright © abrdn plc 2023. All rights reserved.
abrdn plc is registered in Scotland (SC286832) at 1 George Street, Edinburgh, EH2 2LL