What is the Consumer Duty?

The Consumer Duty is a very significant piece of regulation that sets higher expectations for the standard of care firms across the financial services industry give to consumers in retail financial markets.

It aims to ensure that existing best practice around good outcomes for consumers is applied consistently across the industry.

In the advice sector, good client outcomes are already wired into day-to-day operations.

Your firm should already be delivering on the majority of what the Consumer Duty aims to achieve because of existing regulatory alignment and having the processes in place to help deliver good outcomes and fair value for clients. But there are likely to be additional steps you need to take.

Listen to an overview from Alastair Black

Download our overview and timescales guide

Supporting you to get ready

The Consumer Duty outlines four key outcomes that set out in detail the FCA's expectations of firms. Each of these are key elements of a firm's relationship with consumer and driving good outcomes. To help you meet the regulator's deadlines, we've created practical guidance and support material.


Value assessments

Understand how we offer fair value to your clients. View our value assessments for Wrap, Elevate and Fundzone platforms.

Price and value assessments - our platforms

Products and services outcome step-by-step guide

Life stage segmentation template

Target market assessment template

Client feedback survey template

threesixty webinar

threesixty action plan

threesixty guide to The Consumer Duty – Products and Services

Statements of target market

These statements of target market outline which customers might benefit from a product or service based on your clients’ needs, characteristics and objectives.

Wrap platform

Wrap Stocks and Shares ISA

Wrap Personal Portfolio

Wrap Junior ISA

Onshore Bond for Wrap

International Portfolio Bond for Wrap

Wrap SIPP

Adviser insights

Our blog series features Alastair Black, Head of Industry Engagement & Savings Policy, discussing Consumer Duty and what it means. Take a look at our insight to further understand your firm’s obligations.