At abrdn we understand that every business is different and so are every one of your clients. That’s why we offer two highly rated platforms to suit both your and your clients’ needs, both with an A rating from AKG.
Our powerful Wrap platform can support advisers and clients of any size
Find out how our Elevate platform can help you deliver high-quality advice at scale
Our literature library is full of useful product guides, technical information, forms and resources to help you explain our solutions clearly
Our news and insights pages feature regular platform news, industry and product updates, and useful fund change information. You will also find technical support with products, CPD learning modules and more.
If you need support with any of our services, you can often find the answers in our help pages. You'll also find tools and literature to help you look after your clients
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Learn more about what our platforms can offer you and your clients
Find out how the abrdn group can help with your investment proposition
How we can support your business
Explore our Wrap, Elevate or Fundzone platforms
Get information about Wrap products and how they can help your clients
Find everything you need to know about the investment solutions available on Wrap
Offering our best ever value and an innovative Drawdown Price Lock
Useful tools to help you manage clients and keep them on the right path
Get information about Elevate products and how they can help your clients
Find everything you need to know about the investment solutions available on Elevate
We pride ourselves on a clear and easy to understand pricing structure
Useful tools to help you manage Elevate clients and keep them on the right path
Up to date platform, market and industry news
Useful insights and support to help your business
Information and insights around key industry changes
CPD learning modules and events to help grow your business
Find the best way to speak with us about a range of topics
Get answers to a range of product and service related questions
Combining service excellence, technology and tools in platform solutions that empower you to help you achieve good outcomes for your clients.
Our ambition is to provide a leading platform experience for you and your clients.
Our dedicated, expert service teams can help with your business needs, ensuring you can access the information you need, when you need it.
We design our service around your demand, adapting to ever-changing needs.
We listen and understand to what matters most to you and your clients.
So we can recognise your challenges and respond to what you need.
We’re continuing to enhance our platform solutions to support good outcomes for your clients.
We continuously analyse how you use our solutions so we can optimise and evolve for the way your business works.
We have the scale and capability to support the solutions you want to offer.
So you have the powerful tools and technology you need to help your clients become better investors.
*The Schroders UK platform awards have been given to Wrap. AKG and Defaqto ratings apply to both Wrap and Elevate.
Our platform solutions can help support your client segments and your Centralised Investment Propositions.
Our solutions offer a wide range of accessible investment options, innovative capabilities and scalable processes.
With easy access to risk-based fund solutions, discounted share classes, managed portfolio services and bespoke discretionary managers
Our platform solutions give you options to help you run your business the way you want to.
You can choose to manage model portfolios in house or outsource to a discretionary manager.
Or set fully flexible income options to meet your clients’ needs. Our full suite easily supports your Centralised Retirement Proposition and the individual needs of clients taking an income.
Our platform solutions give access to a wide range of powerful tools and tax wrappers to optimise tax allowances for your clients.
We also offer a wide range of accredited CPD courses on topics that matter to you as well as access to our Techzone experts.
Our pricing tiers are consistently transparent for you and your clients so you know you can access suitable products at the right price to meet their needs.
Adviser charging is flexible with initial, on-going and ad-hoc options available. Family terms are also available.
Our platform solutions work with your back office systems, minimising the need to re-key data.
Giving you more time to focus on your clients.
Backed by abrdn, a global company helping clients to plan, save and invest, we continually reinvest in our platform solutions, meaning more efficiencies for you and your clients.
We're here to help Monday - Friday, 9am - 5pm. Call charges may vary.
There is no guarantee that any email you send will be received or will not have been tampered with. You should not send personal details by email.
Issued by a member of abrdn group, which comprises abrdn plc and its subsidiaries.
This website is provided by Standard Life Savings Limited. It describes products and services provided by the abrdn Group (including Standard Life Savings Limited and Elevate Portfolio Services Limited) and the Phoenix Group (including Standard Life Assurance Limited, Standard Life Trustee Company Limited and Standard Life International dac).
The abrdn Group comprises abrdn plc (SC286832) and its subsidiaries. The Phoenix Group comprises Phoenix Group Holdings plc (11606773) and its subsidiaries.
Full product and service provider details are described in the legal information notice.
Wrap Platform, Wrap Personal Portfolio, Wrap ISA and FundZone Platform are all provided by Standard Life Savings Limited, which is part of the abrdn Group.
Standard Life Savings Limited is registered in Scotland (SC180203) at 1 George Street, Edinburgh, United Kingdom, EH2 2LL. Standard Life Savings Limited is authorised and regulated by the Financial Conduct Authority.
Please see your terms and conditions for more information on the use of the Wrap platform.
Wrap SIPP and Wrap Onshore Bond are both provided by Standard Life Assurance Limited, which is part of the Phoenix Group. Standard Life Assurance Limited is registered in Scotland (SC286833) at Standard Life House, 30 Lothian Road, Edinburgh, EH1 2DH. Standard Life Assurance Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.
Wrap Offshore Bond is provided by Standard Life International dac, which is part of the Phoenix Group. Standard Life International dac is a designated activity company limited by shares and registered in Dublin, Ireland (408507) at 90 St Stephen’s Green, Dublin. Standard Life International dac is authorised and regulated by the Central Bank of Ireland and subject to limited regulation in the UK by the Financial Regulation Authority. Details about the extent of its regulation by the Financial Conduct Authority are available on request.
The Elevate platform, Elevate ISA, Elevate GIA and Elevate PIA are provided by Elevate Portfolio Services Limited, which is part of the abrdn Group.
Elevate Portfolio Services Limited is registered in England (01128611) at 280 Bishopsgate, London EC2M 4AG and authorised and regulated by the Financial Conduct Authority.
Please see your terms and conditions for more information on the use of the Elevate platform.
Copyright © abrdn plc 2023. All rights reserved.
abrdn plc is registered in Scotland (SC286832) at 1 George Street, Edinburgh, EH2 2LL