At abrdn we understand that every business is different and so are every one of your clients. That’s why we offer two highly rated platforms to suit both your and your clients’ needs, both with an A rating from AKG.
Our powerful Wrap platform can support advisers and clients of any size
Find out how our Elevate platform can help you deliver high-quality advice at scale
Our literature library is full of useful product guides, technical information, forms and resources to help you explain our solutions clearly
Our news and insights pages feature regular platform news, industry and product updates, and useful fund change information. You will also find technical support with products, CPD learning modules and more.
If you need support with any of our services, you can often find the answers in our help pages. You'll also find tools and literature to help you look after your clients
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Learn more about what our platforms can offer you and your clients
Find out how the abrdn group can help with your investment proposition
How we can support your business
Explore our Wrap, Elevate or Fundzone platforms
Get information about Wrap products and how they can help your clients
Find everything you need to know about the investment solutions available on Wrap
Offering our best ever value and an innovative Drawdown Price Lock
Useful tools to help you manage clients and keep them on the right path
Get information about Elevate products and how they can help your clients
Find everything you need to know about the investment solutions available on Elevate
We pride ourselves on a clear and easy to understand pricing structure
Useful tools to help you manage Elevate clients and keep them on the right path
Up to date platform, market and industry news
Useful insights and support to help your business
Information and insights around key industry changes
CPD learning modules and events to help grow your business
Find the best way to speak with us about a range of topics
Get answers to a range of product and service related questions
Our dedicated teams within our Client Engagement Hub can help when you need a hand getting something done. We answer 24,000 calls a month, within an average of 30 seconds, and our technology allows the dynamic routing of calls to the team member with the right knowledge and skill to provide highly personalised support.
When you call our Client Engagement Hub, we can co-browse on Wrap with you. It means we can solve your problem, on your screen.
Covers new investments, fund switches, tax relief and rebalancing while clients’ payments clear. It also means out-of-market time is minimised for clients.
Access SICAVs, stocks, shares, ETFs, AIM portfolios with the ability to add specific funds or investments on request. Includes a wide choice of responsible investments, from ESG integration to ethical, socially responsible and impact funds.
Wrap offers a simple rate card for transparent pricing. Includes a15bps flat fee option for clients with over £1 million eligible assets*.
Our dedicated service team, relationship managers, technical consultants and engagement hub are on hand to help with your queries.
We continually invest in abrdn Wrap so we can continue to deliver an enhanced experience to you and your clients.
Supporting advisers with regulatory and industry change, Consistently delivering the latest solutions to you and your clients on Wrap.
We help you learn from how your business interacts with us, so you can run more efficiently. And we support you to understand regulatory change before it arrives.
See consolidated key client data on a single page with striking visuals. Choose how you view it and how you present it to your clients, including adding your own branding.
Our technology gives you back the time you’d spend coming to us for basic information and processes. So you can spend more time with your clients, giving them a service that’s even more valuable to them and their families.
Continued investment in the solutions we offer through our Adviser Experience Programme.
Information correct as of January 2023
If you’re new to abrdn or unsure who your aligned contact is, get in touch with our Business Development team.
If you want to sign up to Wrap you just need to complete our online form, we’ll do the rest.
There is no guarantee that any email you send will be received or will not have been tampered with. You should not send personal details by email.
Issued by a member of abrdn group, which comprises abrdn plc and its subsidiaries.
This website is provided by Standard Life Savings Limited. It describes products and services provided by the abrdn Group (including Standard Life Savings Limited and Elevate Portfolio Services Limited) and the Phoenix Group (including Standard Life Assurance Limited, Standard Life Trustee Company Limited and Standard Life International dac).
The abrdn Group comprises abrdn plc (SC286832) and its subsidiaries. The Phoenix Group comprises Phoenix Group Holdings plc (11606773) and its subsidiaries.
Full product and service provider details are described in the legal information notice.
Wrap Platform, Wrap Personal Portfolio, Wrap ISA and FundZone Platform are all provided by Standard Life Savings Limited, which is part of the abrdn Group.
Standard Life Savings Limited is registered in Scotland (SC180203) at 1 George Street, Edinburgh, United Kingdom, EH2 2LL. Standard Life Savings Limited is authorised and regulated by the Financial Conduct Authority.
Please see your terms and conditions for more information on the use of the Wrap platform.
Wrap SIPP and Wrap Onshore Bond are both provided by Standard Life Assurance Limited, which is part of the Phoenix Group. Standard Life Assurance Limited is registered in Scotland (SC286833) at Standard Life House, 30 Lothian Road, Edinburgh, EH1 2DH. Standard Life Assurance Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.
Wrap Offshore Bond is provided by Standard Life International dac, which is part of the Phoenix Group. Standard Life International dac is a designated activity company limited by shares and registered in Dublin, Ireland (408507) at 90 St Stephen’s Green, Dublin. Standard Life International dac is authorised and regulated by the Central Bank of Ireland and subject to limited regulation in the UK by the Financial Regulation Authority. Details about the extent of its regulation by the Financial Conduct Authority are available on request.
The Elevate platform, Elevate ISA, Elevate GIA and Elevate PIA are provided by Elevate Portfolio Services Limited, which is part of the abrdn Group.
Elevate Portfolio Services Limited is registered in England (01128611) at 280 Bishopsgate, London EC2M 4AG and authorised and regulated by the Financial Conduct Authority.
Please see your terms and conditions for more information on the use of the Elevate platform.
Copyright © abrdn plc 2023. All rights reserved.
abrdn plc is registered in Scotland (SC286832) at 1 George Street, Edinburgh, EH2 2LL