Do more for your clients with Wrap

We’re at the end of the phone

Our dedicated teams within our Client Engagement Hub can help when you need a hand getting something done. We answer 24,000 calls a month, within an average of 30 seconds, and our technology allows the dynamic routing of calls to the team member with the right knowledge and skill to provide highly personalised support.

Hands-on help with co-browsing

When you call our Client Engagement Hub, we can co-browse on Wrap with you. It means we can solve your problem, on your screen.

Tailored investment solutions

Covers new investments, fund switches, tax relief and rebalancing while clients’ payments clear. It also means out-of-market time is minimised for clients.

Drawdown options

Access SICAVs, stocks, shares, ETFs, AIM portfolios with the ability to add specific funds or investments on request. Includes a wide choice of responsible investments, from ESG integration to ethical, socially responsible and impact funds.

Pre-funding of investments

Wrap offers a simple rate card for transparent pricing. Includes a15bps flat fee option for clients with over £1 million eligible assets*. 

3,500+ funds, including ESG options

Our dedicated service team, relationship managers, technical consultants and engagement hub are on hand to help with your queries. 

Clear pricing

We continually  invest in abrdn Wrap so we can continue to deliver an enhanced experience to you and your clients.

Financial strength and stability

Supporting advisers with regulatory and industry change, Consistently delivering the latest solutions to you and your clients on Wrap. 

Insight and support

We help you learn from how your business interacts with us, so you can run more efficiently. And we support you to understand regulatory change before it arrives.

Enhanced reporting

See consolidated key client data on a single page with striking visuals. Choose how you view it and how you present it to your clients, including adding your own branding.

Better use of time

Our technology gives you back the time you’d spend coming to us for basic information and processes. So you can spend more time with your clients, giving them a service that’s even more valuable to them and their families.

Ongoing enhancements making it easier to serve your clients

Continued investment in the solutions we offer through our Adviser Experience Programme.

Let us put our strength to work for you

Information correct as of January 2023

  • Adviser Asset 8 years logo


    Wrap has been rated platinum for the last 8 years by AdviserAsset. The platinum rating reflects the strength of our service and solutions that empower you to achieve good outcomes for your clients.
  • AKG rating


    abrdn received the only A rating (Superior) for financial strength for both Wrap and Elevate. abrdn is the first UK adviser platform solutions provider to achieve and retain this prestigious rating.
  • defaqto awards


    Wrap is recognised with a Gold Platform Service Rating and with five stars for its quality range of products and investment solutions.
  • Professional Paraplanner Award

    Professional Paraplanner Awards

    In 2022 Wrap won  'Best overall service to paraplanners - existing business' at the Professional Paraplanner awards.
  • Schroders award

    Schroders UK Platform Awards

    In 2022 Wrap was voted the best platform provider (AUA over £40bn) award for the ninth consecutive year. It also won the award for leading platform for Discretionary Management.

Get started with Wrap

Want to find out more?

If you’re new to abrdn or unsure who your aligned contact is, get in touch with our Business Development team.


Ready to sign up?

If you want to sign up to Wrap you just need to complete our online form, we’ll do the rest.

There is no guarantee that any email you send will be received or will not have been tampered with. You should not send personal details by email.