Invested in creating more.

More opportunity. More possibility. More impact.

  • Powering possibility

    At abrdn we believe in the power of investing to create more. More security and more performance possibility for our clients. And more positive impact for society and our planet.


    That’s why we use our worldwide investment expertise and resources to seek out the best investment opportunities globally. And ensure that many of the assets we hold can deliver real social and environmental benefits.

  • Looking ahead

    The future is never certain. We look to help clients navigate whatever’s ahead – and transform a world of constant change into a universe of investment potential.


    Through forward-looking insight and analysis we assess the future of markets, industries and companies – and the changing needs of investors themselves.

    This helps us determine where to invest – and how and where we need to innovate to serve our clients even better.

  • Connecting thinking

    Today, there is no single source of the truth. So we embrace diversity of investment thought, experience, skills and technology to strive for the best investment ideas – and the best client outcomes.


    As global teams we pool our collective insights, create deep connectivity – and work across traditional investment boundaries to deliver the solutions and support to help every client achieve more every day.

Other investment capabilites

abrdn

Multi-Asset Investing

Clients’ objectives can rarely be met by investing in a single asset class. Instead, a portfolio that actively invests across multiple asset classes has more sources of potential return, can better adapt to changing market conditions and can diversify portfolio risk for a better overall experience.

As a global asset manager with expertise across all key asset classes we bring together all our capabilities to create robust multi-asset strategies that can target specific client goals.

See more about multi-asset investing
abrdn

Private markets

We have a long track record of managing private market strategies spanning real estate, private equity, infrastructure, real assets and private credit as well as having developed a number of innovative private markets solutions.

Today, we work closely with investors from large pension funds to private wealth clients to help them harness the potential of private markets to meet their specific investment goals.

See more about private markets
abrdn

Real estate

Real estate has a robust track record of enhancing portfolio diversification and delivering strong risk-adjusted returns for investors.

We offer expertise across all principal real estate sectors – enabling our clients to target opportunities in their home market and globally.

See more about real estate
  • abrdn

    Multi-Asset Investing

    Clients’ objectives can rarely be met by investing in a single asset class. Instead, a portfolio that actively invests across multiple asset classes has more sources of potential return, can better adapt to changing market conditions and can diversify portfolio risk for a better overall experience.

    As a global asset manager with expertise across all key asset classes we bring together all our capabilities to create robust multi-asset strategies that can target specific client goals.

  • abrdn

    Private markets

    We have a long track record of managing private market strategies spanning real estate, private equity, infrastructure, real assets and private credit as well as having developed a number of innovative private markets solutions.

    Today, we work closely with investors from large pension funds to private wealth clients to help them harness the potential of private markets to meet their specific investment goals.

  • abrdn

    Real estate

    Real estate has a robust track record of enhancing portfolio diversification and delivering strong risk-adjusted returns for investors.

    We offer expertise across all principal real estate sectors – enabling our clients to target opportunities in their home market and globally.

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