Educational client content

Because educated decisions are better than educated guesses

Explain without the strain

Introducing clients to the world of investing can be one of the most rewarding aspects of being a financial adviser.

But explaining how investments work can be time-consuming – and finding materials you can trust to describe a client’s investment options simply and clearly can be a challenge.

That’s where our new series of educational guides comes in.

In this growing series, we’re addressing some of the basics that every investor should know – from what’s an equity to understanding bonds.

You will also find other relevant content here to help in conversations with your clients, such as key information on investing in ISAs and also a link to our MyFolio range, which is a flexible, all-encompassing investment solution that allows you to choose funds based on a preferred investment style and attitude to risk. Why not take a look at how this range could potentially meet your clients needs.

Understanding risk

Understanding asset classes


Risk warning
Risk warning - Investment involves risk. The value of investments, and the income from them, can go down as well as up and an investor may get back less than the amount invested. Past performance is not a guide to future results.