Invested in creating more.

More opportunity. More possibility. More impact.

  • Powering possibility

    At abrdn we believe in the power of investing to create more. More security and more performance possibility for our clients. And more positive impact for society and our planet.


    That’s why we use our worldwide investment expertise and resources to seek out the best investment opportunities globally. And ensure that many of the assets we hold can deliver real social and environmental benefits.

  • Looking ahead

    The future is never certain. We look to help clients navigate whatever’s ahead – and transform a world of constant change into a universe of investment potential.


    Through forward-looking insight and analysis we assess the future of markets, industries and companies – and the changing needs of investors themselves.

    This helps us determine where to invest – and how and where we need to innovate to serve our clients even better.

  • Connecting thinking

    Today, there is no single source of the truth. So we embrace diversity of investment thought, experience, skills and technology to strive for the best investment ideas – and the best client outcomes.


    As global teams we pool our collective insights, create deep connectivity – and work across traditional investment boundaries to deliver the solutions and support to help every client achieve more every day.

Additional capabilities

Equities

Active Equities

Equity markets continue to offer significant growth and income potential to long-term investors, enabling them to share in the performance of both developed and emerging economies.

As leading active equity investors, we believe that fundamental company research drives performance. We focus our global resources on gaining deep understanding of individual companies and the sectors they operate in, building high-conviction portfolios that give investors direct access to our best ideas.

See more about equities
abrdn

Fixed Income

Fixed income is a diverse asset class that aims to deliver diversification, income and total return.

The Fixed Income Team at Aberdeen Standard Investments harnesses the full spectrum of fixed income markets, issuers, credit quality and both public and private and alternative credit. With over 180 fixed income specialists, our depth of knowledge and experience enables us to build a wealth of solutions – from semi-passive to highly active – to meet all investor objectives and requirements.

See more about fixed income
abrdn

Real estate

Real estate has a robust track record of enhancing portfolio diversification and delivering strong risk-adjusted returns for investors.

We offer expertise across all principal real estate sectors – enabling our clients to target opportunities in their home market and globally.

See more about real estate
abrdn

Insurance

We’ve been helping insurers manage these challenges for almost 200 years. We provide access to a range of strategies and asset classes that target to help enhance the risk-adjusted return on a portfolio. Plus we provide a complete service to meet reporting and fiduciary requirements, including complete investment outsourcing where required.

See more about insurance
Responsible Investing

Responsible investing

Environmental, social and governance (ESG) considerations underpin all our investment activities. Our goal is to make a difference – for our clients, society and the wider world.

Responsible investing
abrdn

Multi‑Asset

As a global asset manager with expertise across all key asset classes we bring together all our capabilities to create robust multi-asset strategies that can target specific client goals.

See more about multi-asset
  • Equities

    Active Equities

    Equity markets continue to offer significant growth and income potential to long-term investors, enabling them to share in the performance of both developed and emerging economies.

    As leading active equity investors, we believe that fundamental company research drives performance. We focus our global resources on gaining deep understanding of individual companies and the sectors they operate in, building high-conviction portfolios that give investors direct access to our best ideas.

  • abrdn

    Fixed Income

    Fixed income is a diverse asset class that aims to deliver diversification, income and total return.

    The Fixed Income Team at Aberdeen Standard Investments harnesses the full spectrum of fixed income markets, issuers, credit quality and both public and private and alternative credit. With over 180 fixed income specialists, our depth of knowledge and experience enables us to build a wealth of solutions – from semi-passive to highly active – to meet all investor objectives and requirements.

  • abrdn

    Real estate

    Real estate has a robust track record of enhancing portfolio diversification and delivering strong risk-adjusted returns for investors.

    We offer expertise across all principal real estate sectors – enabling our clients to target opportunities in their home market and globally.

    See more about real estate
  • abrdn

    Insurance

    We’ve been helping insurers manage these challenges for almost 200 years. We provide access to a range of strategies and asset classes that target to help enhance the risk-adjusted return on a portfolio. Plus we provide a complete service to meet reporting and fiduciary requirements, including complete investment outsourcing where required.

    See more about insurance
  • Responsible Investing

    Responsible investing

    Environmental, social and governance (ESG) considerations underpin all our investment activities. Our goal is to make a difference – for our clients, society and the wider world.

    Responsible investing
  • abrdn

    Multi‑Asset

    As a global asset manager with expertise across all key asset classes we bring together all our capabilities to create robust multi-asset strategies that can target specific client goals.

    See more about multi-asset

Capabilities Overview Video