Invested in creating more.

More opportunity. More possibility. More impact.

Find out more
  • Powering possibility

    At abrdn we believe in the power of investing to create more. More security and more performance possibility for our clients. And more positive impact for society and our planet.


    That’s why we use our worldwide investment expertise and resources to seek out the best investment opportunities globally. And ensure that many of the assets we hold can deliver real social and environmental benefits.

  • Looking ahead

    The future is never certain. We look to help clients navigate whatever’s ahead – and transform a world of constant change into a universe of investment potential.


    Through forward-looking insight and analysis we assess the future of markets, industries and companies – and the changing needs of investors themselves.

    This helps us determine where to invest – and how and where we need to innovate to serve our clients even better.

  • Connecting thinking

    Today, there is no single source of the truth. So we embrace diversity of investment thought, experience, skills and technology to strive for the best investment ideas – and the best client outcomes.

    As global teams we pool our collective insights, create deep connectivity – and work across traditional investment boundaries to deliver the solutions and support to help every client achieve more every day.

Investment approach

abrdn embrace an active management approach. Focus is placed on undertaking primary, internal research and consideration of the fundamentals underlying any prospective investment.

This emphasis is supported by close collaboration between different asset-class teams. As a result, investment professionals make better-informed decisions, leveraging the full spectrum of available insights.

These common components allow us to harness the combined talents and investment capabilities from across both firms. With 1,000 investment professionals located across 24 offices around the world, the ability to share these insights widely is a key competitive advantage.

  • Fundamentals Driven
  • Micro & Macro Research
  • Long-Term Investors
  • Team-Based Ethos
  • Fully Embedded ESG
  • Shared Asset-Class Insights

Investment capabilities

abrdn

Alternatives

Operating a global platform with experienced investment expertise spanning across geographies, stage, strategies and industry sectors, we encompass hedge funds, natural resources, real estate and private market allocations, direct infrastructure investments and pan-alternatives capabilities.

We meet the challenge to identify meaningful opportunities and build an effective alternatives portfolio through specialized knowledge and focus, helping investors achieve their alternatives investment goals while mitigating risk.

See more about alternatives
Equities

Equities

Aberdeen Standard Investments manages a full range of equity strategies that span the risk/return spectrum and seek to meet specific client outcomes. While distinct in their risk tolerances and return objectives, our equity portfolios share a common approach: to consistently add value through fundamental stock selection and active management. Our equities assets under management are £152 billion* managed by investment managers located across the world.

* Source: Aberdeen Standard Investments, 31 Dec 2017

Active Equities
abrdn

Fixed Income

With significant global fixed income assets under management and a diverse client base, we are one of the largest fixed income managers in Europe. Having grown and diversified over the years, we are in a strong position to offer clients a wide range of global fixed income capabilities to suit differing client needs.

Fixed Income
Real estate

Real estate

Real estate can provide a wide variety of investment solutions for our clients. The asset class has a track record of delivering robust, risk-adjusted returns over the long term, and can act as an effective portfolio diversifier.

See more about real estate
private markets

Private markets

Interest in private markets has grown rapidly among investors, particularly within an environment of low interest rates and market volatility. This is an investment category offering investors access to a spread of strategies, some of which may be relatively illiquid, but bring the potential for sustainable and enhanced returns, reduced volatility and tail-risk protection.

See more about private markets
abrdn

Liquidity

Our range of liquidity solutions seek not only to preserve the value of capital but also to provide investors with a return in excess of traditional bank deposits. Many institutional investors find this type of solution particularly attractive as it allows them to efficiently manage their working capital. A further advantage is that they can help to diversify their cash investments and therefore reduce risk.

See more about liquidity

Multi-Asset

In today’s complex and uncertain investment environment, investors are increasingly seeking solutions that meet specific investment objectives. Aberdeen Standard Investments is at the forefront of multi-asset investing, developing effective and innovative products – we are responding to investors’ need for positive returns and a smoother, more predictable investment journey.

Multi-Asset
abrdn

Quantitative

Formed in 2005, the team manages a diverse range of products across the risk-return spectrum including passive, smart beta, and active quant strategies. Using proprietary, systematic (rules-based) approaches to investing, our team manages equity, fixed income, and derivative portfolios across all markets to provide clients with cost-effective, risk-controlled, and transparent customised solutions.

Our investment process is grounded in academic research and proven investment theory. We identify sources of excess risk-adjusted returns, test them throughout the business cycle, and implement them in a systematic, cost-effective, and risk-controlled manner. By having a deep understanding of the individual sources of returns, we are well placed to optimally combine them to create solutions in line with our clients’ requirements, which could encompass pure index tracking, enhanced indexation; smart beta; or derivative overlays such as call options overwriting.

See more about quantitative investments
abrdn

Insurance

As a leading global asset manager, we are an active and trusted partner to our insurance clients. Our wide range of investment solutions is backed by our distinctive investment philosophy, disciplined risk management and shared commitment to a culture of investment excellence.

See more about insurance
  • abrdn

    Alternatives

    Operating a global platform with experienced investment expertise spanning across geographies, stage, strategies and industry sectors, we encompass hedge funds, natural resources, real estate and private market allocations, direct infrastructure investments and pan-alternatives capabilities.

    We meet the challenge to identify meaningful opportunities and build an effective alternatives portfolio through specialized knowledge and focus, helping investors achieve their alternatives investment goals while mitigating risk.

  • Equities

    Equities

    Aberdeen Standard Investments manages a full range of equity strategies that span the risk/return spectrum and seek to meet specific client outcomes. While distinct in their risk tolerances and return objectives, our equity portfolios share a common approach: to consistently add value through fundamental stock selection and active management. Our equities assets under management are £152 billion* managed by investment managers located across the world.

    * Source: Aberdeen Standard Investments, 31 Dec 2017

  • abrdn

    Fixed Income

    With significant global fixed income assets under management and a diverse client base, we are one of the largest fixed income managers in Europe. Having grown and diversified over the years, we are in a strong position to offer clients a wide range of global fixed income capabilities to suit differing client needs.

  • Real estate

    Real estate

    Real estate can provide a wide variety of investment solutions for our clients. The asset class has a track record of delivering robust, risk-adjusted returns over the long term, and can act as an effective portfolio diversifier.

  • private markets

    Private markets

    Interest in private markets has grown rapidly among investors, particularly within an environment of low interest rates and market volatility. This is an investment category offering investors access to a spread of strategies, some of which may be relatively illiquid, but bring the potential for sustainable and enhanced returns, reduced volatility and tail-risk protection.

  • abrdn

    Liquidity

    Our range of liquidity solutions seek not only to preserve the value of capital but also to provide investors with a return in excess of traditional bank deposits. Many institutional investors find this type of solution particularly attractive as it allows them to efficiently manage their working capital. A further advantage is that they can help to diversify their cash investments and therefore reduce risk.

  • Multi-Asset

    In today’s complex and uncertain investment environment, investors are increasingly seeking solutions that meet specific investment objectives. Aberdeen Standard Investments is at the forefront of multi-asset investing, developing effective and innovative products – we are responding to investors’ need for positive returns and a smoother, more predictable investment journey.

  • abrdn

    Quantitative

    Formed in 2005, the team manages a diverse range of products across the risk-return spectrum including passive, smart beta, and active quant strategies. Using proprietary, systematic (rules-based) approaches to investing, our team manages equity, fixed income, and derivative portfolios across all markets to provide clients with cost-effective, risk-controlled, and transparent customised solutions.

    Our investment process is grounded in academic research and proven investment theory. We identify sources of excess risk-adjusted returns, test them throughout the business cycle, and implement them in a systematic, cost-effective, and risk-controlled manner. By having a deep understanding of the individual sources of returns, we are well placed to optimally combine them to create solutions in line with our clients’ requirements, which could encompass pure index tracking, enhanced indexation; smart beta; or derivative overlays such as call options overwriting.

  • abrdn

    Insurance

    As a leading global asset manager, we are an active and trusted partner to our insurance clients. Our wide range of investment solutions is backed by our distinctive investment philosophy, disciplined risk management and shared commitment to a culture of investment excellence.