abrdn leaders

About us

Our purpose is to enable our clients to be better investors.

£495bn AUMA

We manage and administer £495bn of assets for clients (as at 31 December 2023).

Global reach

Global business

We have offices in over 25 locations globally.

Strong heritage

Our history dates back nearly 200 years to 1825.

Who we are

abrdn is a global investment company that helps clients and customers plan, save and invest for the future. We manage and administer £495bn of assets on behalf of our clients (as at 31 December 2023).

We are structured around three businesses – Investments, Adviser and interactive investor – focused on the changing needs of our clients.

As a diversified group, we have positioned ourselves for growth in a changing investment landscape. Our focus on four key strategic priorities enables us to meet the needs of clients across a range of markets.

What we do

Our strategy is to deliver client-led growth through our three businesses:


£367bn Assets Under Management

Our capabilities in our Investments business are built on the strength of our insight - generated from wide-ranging research, worldwide investment expertise and local market knowledge.


£74bn Assets Under Management and Administration

Our Adviser business, the UK’s second largest adviser platform by AUMA, provides financial planning solutions and technology for UK financial advisers, enabling them to create value for their businesses and their clients.

£66bn Assets Under Management and Administration

interactive investor (ii) is the UK's second largest direct-to-consumer investment platform and number one flat fee provider. ii enables individuals in the UK to plan, save and invest in the way that works for them.

Our four strategic priorities

Asia is a key market for our Investments business and we are well positioned to drive growth. In 2022 we celebrated the 30th year of our Investments business in Asia Pacific and we use this expertise to support clients in navigating this complex but vibrant market.

Asia also holds strong opportunities as we aim to be a leader of sustainable investment solutions. This is supported by our strong Asia-specific research and insight capabilities.

Many of our clients seek more from their investments than simply financial returns. We have created a specific suite of sustainability-focused solutions to meet client needs. We also believe that the consideration of ESG factors is essential to more constructive engagement and better-informed investment decisions to help our clients achieve their financial goals.

Insight through tools such as climate scenario analysis helps our clients to better identify investment risks and opportunities.

Our Alternatives business includes our capabilities in real assets, which comprises real estate, infrastructure and commodities. The growing trends for urbanisation, digitalisation and decarbonisation create significant investment opportunities in real assets.

Our Alternatives business also offers clients access to major areas of European private credit, as well as compelling opportunities in the hedge fund sector.

As financial responsibility continues to move more towards individuals, we have successfully repositioned our business towards an increasingly attractive and growing UK savings and wealth market. We are also focusing on creating more capacity for advisers to serve more clients and reduce the savings and advice gap.

We operate across the full client spectrum to help individuals in the UK plan, save and invest for the future.

Enabling better investors through research and insight


abrdn investment insights

Our experts offer insights, research and opinions on topics affecting the investment industry.

Finimize logo

Finimize community and insights

Finimize, which is part of the abrdn group, equips retail investors with information to make their own informed investment decisions.

What we stand for

We want to create an environment where everyone can fulfil their full potential. Colleagues across our business have helped to create a set of cultural commitments that help to shape what it feels like to work at abrdn.

Our commitments
Colleagues across our business have worked together to create our cultural commitments - a set of statements designed to guide our colleagues' actions and reflect what it feels like to work at abrdn.
Corporate responsibility
We put the client first
From every seat in our business, we understand our unique role in enabling our clients to be better investors, regardless of where we fit in the organisation.
We are empowered
We speak up, challenge and act. We take ownership for our work, we accept accountability for our successes and, when they happen, our failures too.
We are ambitious
We strive for exceptional performance. We also know when to balance pace with perfection to get things done. We are passionate about the positive impact we can have on our business.
We are transparent
We have the honest and important conversations that fuel our performance and build trusted relationships.
people helping plant a tree

Driving positive change

We aim to deliver better outcomes for our clients and our people, while supporting a credible transition towards a better world.

More on corporate sustainability
abrdn banners

A diverse, equitable and inclusive culture

We focus on diversity, equity and inclusion together, because one without the others doesn’t work.

More on diversity, equity and inclusion at abrdn
people in an office

Our connected global team

Clients worldwide trust us to find future-fit investment opportunities globally to deliver the outcomes they want. With offices in over 25 locations globally, we can provide the support you need to plan, save and invest for the future.

Discover our global abrdn locations