About us
Who we are
Aberdeen is a Wealth & Investments group that connects investors to the expertise, tools, and solutions they need to grow and manage their wealth with confidence. Our purpose is to enable our clients to be better investors.
Offices in over 25 locations globally
£518bn AUMA (as at 30 June 2025)
What we do
As a diversified group, we're positioned for growth in a changing investment landscape. We're structured around three businesses - interactive investor, Adviser and Investments - focused on the changing needs of our clients.
interactive investor
interactive investor (ii) is the UK's second largest direct-to-consumer investment platform and number one flat fee provider. ii enables individuals in the UK to plan, save and invest in the way that works for them.
Adviser
Our Adviser business, the UK's second largest adviser platform, provides financial planning solutions and technology for UK financial advisers, enabling them to create value for their businesses and their clients.
Investments
Our capabilities in our global investments business are built on the strength of our insight - generated from wide-ranging research, worldwide investment expertise and local market knowledge.
Our strategic priorities
Improve client experience
- We put clients at the heart of everything we do by building products that are easy to use, offer great value for money and provide support when they need it.
- We're focused on improving investment performance and continue to innovate and simplify products to meet and exceed clients' expectations.
Transform performance
- We drive transformation across the Group to improve the efficiency and deliver value for all our stakeholders.
- We seek attractive, consistent, sustainable investments to drive profitability and improve net capital generation to support shareholder returns.
Strengthen talent and culture
- Cultivating a strong culture with high-quality, engaged talent is fundamental to our long-term success.
- Across each business, we continue to engage and motivate our people and to streamline decision-making.
Our values
- We put the client firstFrom every seat in our business, we understand our unique role in enabling our clients to be better investors, regardless of where we fit in the organisation.
- We are empoweredWe speak up, challenge and act. We take ownership for our work, we accept accountability for our successes and, when they happen, our failures too.
- We are ambitiousWe strive for exceptional performance. We also know when to balance pace with perfection to get things done. We are passionate about the positive impact we can have on our business.
- We are transparentWe have the honest and important conversations that fuel our performance and build trusted relationships.
Responsible business
Sustainable investing
Our sustainability ambition is to enable social mobility, accountability and a credible environmental transition for our clients, people and tomorrow's generation.
Driving positive change
We aim to deliver better outcomes for our clients and our people, while supporting a credible transition towards a better world.
A supportive culture
We focus on diversity, equity and inclusion together, because one without the others doesn't work.