About us
Our purpose is to enable our clients to be better investors.
£500bn AUMA
We manage and administer £500bn of assets for clients (as at 31 Dec 2022).
Global business
We have offices in over 30 locations globally.
Strong heritage
Our history dates back nearly 200 years to 1825.
Who we are
abrdn is a global investment company that helps clients and customers plan, save and invest for the future. We manage and administer £500bn of assets on behalf of our clients (as at 31 December 2022).
We are structured around three businesses – Investments, Adviser and Personal – focused on the changing needs of our clients.
By diversifying the group, we are positioning ourselves for growth in a changing investment landscape. Our focus on four strategic priorities enables us to meet the needs of clients across a range of markets.
What we do
Our strategy is to deliver client-led growth through our three businesses:
£376bn Assets Under Management
Our capabilities in our Investments business are built on the strength of our insight - generated from wide-ranging research, worldwide investment expertise and local market knowledge.
£69bn Assets Under Administration
Our Adviser business provides financial planning solutions and technology for UK financial advisers, enabling them to create value for their businesses and their clients.
£67bn Assets Under Management and Administration
Our Personal business, which includes interactive investor, the UK's second largest direct-to-consumer investment platform, enables individuals in the UK to plan, save and invest in the way that works for them.
Our four strategic priorities
Asia is a key market for our Investments business and we are well positioned to drive growth. In 2022 we celebrated the 30th year of our Investments business in Asia Pacific and we use this expertise to support clients in navigating this complex but vibrant market.
Asia also holds strong opportunities as we aim to be a leader of sustainable investment solutions. This is supported by our strong Asia-specific research and insight capabilities.
Many of our clients seek more from their investments than simply financial returns. We have created a specific suite of sustainability-focused solutions to meet client needs. We also believe that the consideration of ESG factors is essential to more constructive engagement and better-informed investment decisions to help our clients achieve their financial goals.
Insight through tools such as climate scenario analysis helps our clients to better identify investment risks and opportunities.
Our Alternatives business includes our capabilities in real assets, which comprises real estate, infrastructure and commodities. The growing trends for urbanisation, digitalisation and decarbonisation create significant investment opportunities in real assets.
Our Alternatives business also offers clients access to major areas of European private credit, as well as compelling opportunities in the hedge fund sector.
As financial responsibility continues to move more towards individuals, we have successfully repositioned our business towards an increasingly attractive and growing UK savings and wealth market. We are also focusing on creating more capacity for advisers to serve more clients and reduce the savings and advice gap.
We operate across the full client spectrum to help individuals in the UK plan, save and invest for the future.
Enabling better investors through research and insight
abrdn investment insights
Our experts offer insights, research and opinions on topics affecting the investment industry.
Finimize community and insights
Finimize, which is part of the abrdn group, equips retail investors with information to make their own informed investment decisions.
What we stand for
We want to create an environment where everyone can fulfil their full potential. Colleagues across our business have helped to create a set of cultural commitments that help to shape what it feels like to work at abrdn.