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Why choose abrdn?

We can help give you the opportunity to lead the life you want.


Nearly 200 years of helping people with their money

£508 bn

How much we manage across the world*

Defaqto 5 Star Rating

From independent ratings agency Defaqto**

An introduction to abrdn

We’re here to help you plan, save and invest for your future.

Through the expertise, insight and innovation of our team, we aim to give you more confidence to reach your financial goals, and also help your money make an impact.

We’ve been helping people look after their financial futures for nearly 200 years. Our heritage goes back to 1825, when The Life Insurance Company of Scotland was founded in Edinburgh.

In 2018, we sold our life and pensions business to the Phoenix Group. We then sold the Standard Life brand to them in 2021. That gave us the opportunity to launch a new, unified brand for all of Standard Life Aberdeen’s global businesses – abrdn.

What we offer at abrdn

abrdn is structured around three main areas, which reflect our focus on supporting our customers' and clients' changing needs.
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We help people throughout the UK plan for their financial futures with our financial planning and advice services.

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Our technology and tools help advisers and wealth managers in the UK create more opportunities for their clients and their businesses.

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We build investment solutions to help clients across the world create more opportunities for their futures.

abrdn and interactive investor

We’re delighted that interactive investor, the UK’s leading subscription-based direct investment platform, has joined abrdn plc. Together we can help you be better investors and have financially secure futures in a way that works for you. From self-directed investing through to high-touch financial planning and wealth management, we will be there for you.

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Get retirement advice

Our retirement experts can answer your questions, help you build a plan, and help your money last as long as you need it to.

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Manage your wealth

From planning your retirement to building a financial plan for your future, to wills, trusts and tax returns, we can help you manage your wealth.

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*As at 30 June 2022.
**For the service, digital content and support we offer our clients. Rated in 2022.