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Why choose abrdn?

We can help give you the opportunity to lead the life you want.


Nearly 200 years of helping people with their money

£500 bn

How much we manage across the world*


Expert financial advisers nationwide

An introduction to abrdn

We’re here to help you plan, save and invest for your future.

Through the expertise, insight and innovation of our team, we aim to give you more confidence to reach your financial goals, and also help your money make an impact.

We’ve been helping people look after their financial futures for nearly 200 years. Our heritage goes back to 1825, when The Life Insurance Company of Scotland was founded in Edinburgh.

In 2018, we sold our life and pensions business to the Phoenix Group. We then sold the Standard Life brand to them in 2021. That gave us the opportunity to launch a new, unified brand for all of Standard Life Aberdeen’s global businesses – abrdn.

What we offer at abrdn

abrdn is structured around three main areas, which reflect our focus on supporting our customers' and clients' changing needs.
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We help people throughout the UK plan for their financial futures with our financial planning and advice services.

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Our technology and tools help advisers and wealth managers in the UK create more opportunities for their clients and their businesses.

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We build investment solutions to help clients across the world create more opportunities for their futures.

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abrdn and interactive investor

interactive investor is a direct investing platform that’s 100% owned by abrdn. It lets you take control of your financial future with award-winning, great value investing. Whether you're looking for a SIPP, an ISA, or a general Trading Account, interactive investor has you covered with a low flat fee.

Find out more
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Manage your wealth

From planning your retirement to building a financial plan for your future, to wills, trusts and tax returns, we can help you manage your wealth.

Find out more

*As at 31 December 2022.