abrdn plc is committed to protecting your personal information.

This Privacy Notice explains what personal information will be collected and used by Standard Life Savings Limited (SLSL), Elevate Portfolio Services Limited (EPSL), and abrdn Portfolio Solutions Limited (aPSL) (together “we” or “abrdn”) where you or the firm you work for (or are associated with) have agreed to:

  • abrdn’s Platform Adviser Terms of Business and / or;

  • Elevate Adviser Terms of Business and / or;

  • The Investment Hub Terms of Business and / or;

  • The MPS Adviser Terms of Business and / or;

  • The Model Manager Terms of Business.

Each of SLSL, EPSL and aPSL are part of the abrdn group. For the purposes of this privacy notice, reference to ‘we’, ‘us’, ‘our’ means SLSL, EPSL and aPSL.

This Privacy Notice contains important information about what personal information we collect; what we do with that information; who we may share it with and why; and your choices and rights.

Our Cookie Policy forms part of our Privacy Notice. When you browse our websites, we use cookies to store information about how you use these websites in order to improve the quality of service provided to you. To understand what type of cookies we use and how these work when you use our websites, as well as how to update your preferences, read our Cookie Policy.

We keep our Privacy Notice under regular review.  This version was last updated on 1 February 2023.  We may need to make changes to this Privacy Notice so please check our website for updates from time to time. If there are material changes such as changes to where your personal information will be processed, we will let you know.

For more information on how abrdn processes the personal information of your clients’ (or your firm’s clients’), please read this customer Privacy Notice.

How to contact us

If you have any questions about our Privacy Notice or the personal information we collect or use, please contact;

FAO Data Protection Officer
abrdn plc
1 George Street

Email: DPOffice@abrdn.com

Information we collect and use

Information that we collect, and use includes:

  • Information about who you are in order to verify your identity and comply with anti-money laundering regulations e.g., your name, date of birth, national insurance number, contact details
  • Information connected to your service with us e.g. your bank account details
  • Information about your contact with us e.g. meetings, phone calls, emails / letters
  • Information that is automatically collected via cookies when you visit one of our websites e.g. activity on our website linked to IP address or device ID (some information will only be collected where you have turned on the relevant cookies in our preference centre).
  • Information to allow you to access our online services e.g., username and email address.
  • Information if you visit one of our offices e.g., visual images collected via closed circuit television (CCTV).
  • Information classified as special categories of data (‘sensitive’ personal information) e.g., relating to your health. Where we collect and use sensitive personal information, as defined by data protection laws, this information will only be collected and used where it’s needed to provide the service you have requested or to comply with our legal obligations. We may need to obtain your explicit consent to process such information.

Where we collect your information

We may collect your personal information directly from you, or from a variety of sources, including but not limited to:

  • When you agree (or your firm agrees) to our Platform Adviser Terms of Business, Elevate Adviser Terms of Business, Investment Hub Terms of Business; the MPS Adviser Terms of Business; or the Model Manager Terms of Business (as applicable).
  • When you interact with us e.g. phone conversations, email, letters and meetings.
  • Registering for one of our events e.g., adviser roadshows
  • Participating in research surveys to help us understand your needs as an adviser better and how we can improve our products and services for you and your clients
  • Our online services such as websites, and through our social media (if you engage with our marketing campaigns) 
  • We may also collect your personal information from places such as business directories and other commercially or publicly available sources e.g. to check or improve the information we hold (like your address) or to obtain updated contact information if we have been unable to contact you directly.
  • Individuals who work in businesses you are associated with or own (in part or whole).

If you give us personal information about other people (such as Beneficial Owners or Shareholders of the company you work for), you confirm that you have their authorisation to do so and have advised them how to view this notice about how we will use their personal information.

Why we collect and use your information

We take your privacy seriously and we will only ever collect and use information which is personal to you where it is necessary, fair, and lawful to do so. We will collect and use your information only if are able to satisfy one of the lawful processing conditions set out in the data protection laws.

This will be the case where:

  • It's necessary to manage our relationship with you and to provide the product or service you have requested e.g. to give you access to our platforms so that you are able to provide a service to your clients.
  • It's necessary for us to meet our legal or regulatory obligations e.g. to check source of wealth and do appropriate money laundering checks, for the detection and prevention of fraud, and identity verification.
  • We require your permission (consent) to use your information, e.g.  to send you email communications promoting other products and services offered by members of the abrdn group, You can withdraw your consent at any time via the unsubscribe link in our emails or by contacting DPOffice@abrdn.com.
  • It's in our legitimate interests to process your information to better understand your needs as an adviser so we can:
    • Send you postal communications to make you aware of other relevant products and services available from us
    • Show you targeted ads for our products and services through social media channels
    • Deliver appropriate information and guidance so you are aware of the options that will help you support your clients with their financial needs and to get the best outcome for your clients from their products and investments with abrdn 
    • To conduct research and collate management information to improve the products and services we offer.

Where the processing is in our legitimate interests, we will always conduct an assessment to ensure that this use of your personal information is not excessive or unnecessary or otherwise more intrusive than it needs to be. If you wish to object to this processing, please contact us (see Contact Us section).

We sometimes use systems to make automated decisions based on personal information we have - or are allowed to collect and use from others - about you. These automated decisions can affect the products, services or features we offer you now or in the future. We use automated decisions in the following ways:

Tailoring products and services e.g. placing you in groups with similar advisers to make decisions about the products and services we may offer you to help meet your needs as an adviser.

When designing and enhancing our online services and tools for use by you in the provision of services to your clients

If you do not wish us to collect and use your personal information in these ways, it may mean that we will not be able to offer our services to you.

Who we may share your information with

We may share your information with third parties for the reasons outlined in 'Why we collect and use your information'.

We may share your information with:

  • Other members of the abrdn group who support us in the provision of the services agreed with you
  • Credit and identity check agencies for ID verification, to verify information that we hold about you or to undertake regulatory and legal checks.
  • Various technology companies; software suppliers; or companies who can help us in our contact with you, for example an internet service provider
  • The nominee company of our abrdn wrap and Elevate platforms 
  • Providers of products and investments we make available on our platforms, for example product providers and fund managers;
  • Our regulators and government bodies; including the Financial Conduct Authority (FCA) and the Information Commissioner's Office for the UK (the ICO).Law enforcement and other appointed agencies who support us (or where they request the information) in the prevention and detection of crime
  • Law enforcement and other appointed agencies who support us (or where they request the information) in the prevention and detection of crime.
  • Social media companies to display messages to you and others about our products and services. This involves securely sharing your information (e.g. your email address) to match it against information they may already hold about you; if you do not want us to share your information with social media companies for this purpose, you can tell us not to.

Whenever we share your personal information, we will do so in line with our obligations to keep your information safe and secure.

Where your information is processed

The majority of your information is processed in the UK or European Economic Area (EEA).

However, some of your information may be processed by us or the third parties we work with in countries outside of the UK or the EEA, including countries such as the United States.

Where your information is being processed outside of the UK or the EEA, we take additional steps to ensure that your information is protected to at least an equivalent level as would be applied by UK or EEA data protection Laws e.g. we will put in place legal agreements with third parties and abrdn affiliates with ongoing oversight to ensure they meet these obligations.

How we protect your information

We take information and system security very seriously and we strive to comply with our obligations at all times. Any personal information which is collected, recorded, or used in any way, whether on paper, online or any other media, will have appropriate safeguards applied in line with our data protection obligations.

Your information is protected by controls designed to minimise loss or damage through accident, negligence or deliberate actions.  Our security controls are aligned to industry standards and good practice; providing a control environment that effectively manages risks to the confidentiality, integrity and availability of your information.

Our employees also protect sensitive or confidential information when storing or transmitting information electronically and must undertake annual training on this.

Internal and external audits are carried out on a regular basis and specialist third party consultants conduct regular, independent assurance and benchmarking exercises across our business to ascertain the effectiveness of our security control environment and our security strategy.


How long we keep your information

To provide you with the agreed services and meet our legal and regulatory obligations, we keep your personal information and copies of records we create (e.g. calls with us) while you have a relationship with us.

Even when you no longer have a relationship with us, we are required to keep information for different legal and regulatory reasons. The length of time will vary, and we regularly review our retention periods to make sure they comply with all laws and regulations.


Your rights

You have a number of rights under Data protection laws which may be exercised in certain circumstances. These are:

More information can be found on your rights here https://ico.org.uk/for-the-public/

If you require any more information on your rights and how to exercise them, you can contact the Data Protection Office by email (DPOffice@abrdn.com) or by post (see Contact Us section).

How to make a complaint

We will always strive to collect, use and safeguard your personal information in line with data protection laws. If you do not believe we have handled your information as set out in our Privacy Notice, please let us know immediately and we will do our utmost to make things right. Contact us at:

FAO Data Protection Officer
1 George Street,

Email: DPOffice@abrdn.com

While we hope that we can resolve any complaints for you, you do have the option to complain to the ICO (whether or not you have exhausted our complaints procedure). Their contact details are as follows:

Website: https://ico.org.uk/

Postal address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

Telephone: 0303 123 1113 (local rate) or 01625 545 745 if you prefer to use a national rate number