Invested in creating more.

More opportunity. More possibility. More impact.

Powering possibility
At abrdn we believe in the power of investing to create more. More choice and more performance possibility for our clients. And more positive impact for society and our planet. That’s why we use our worldwide investment expertise and resources to seek out the best investment opportunities globally. And ensure that many of the assets we hold can deliver real social and environmental benefits.
Looking ahead
The future is never certain. We look to help clients navigate whatever’s ahead – and transform a world of constant change into a universe of investment potential. Through forward-looking insight and analysis we assess the future of markets, industries and companies – and the changing needs of investors themselves. This helps us determine where to invest – and how and where we need to innovate to serve our clients even better.
Connecting thinking
Today, there is no single source of the truth. So we embrace diversity of investment thought, experience, skills and technology to strive for the best investment ideas – and the best client outcomes. As global teams we pool our collective insights, create deep connectivity – and work across traditional investment boundaries to deliver the solutions and support to help every client achieve more every day.

Capabilities in focus

Real estate

Using our scale and market presence to maximise opportunity from direct and indirect real estate

Sustainable investing

Environmental, social and governance (ESG) considerations underpin all our investment activities. Our goal is to make a difference – for our clients, society and the wider world.

Additional capabilities

Active equities

Harness a spectrum of equity opportunity – through fundamental, team based research.

Fixed income

Harness the full spectrum of fixed income solutions to target powerful outcomes.


Share in the return and diversification potential of leading and specialist hedge funds.


We help insurers optimise their investment portfolio to achieve their asset yield, capital efficiency and responsible investment objectives.

Private markets

Valued and accepted as an attractive means to diversify a portfolio and achieve enhanced long-term return potential.


Blend a broader range of asset classes to target your risk-reward requirements.


Bringing together the breadth and depth of abrdn’s expertise to meet your needs.

Quantitative investments

We focus on stock characteristics shown to be persistent drivers of excess return, such as value, quality, momentum and low volatility.

Real Estate

We offer expertise across all principal real estate sectors – enabling our clients to target opportunities in their home markets and globally.