Who we are

abrdn is a global investment company that helps clients and customers plan, save and invest for the future. We manage and administer £500bn of assets on behalf of our clients (as at 31 December 2022).

We are structured around three businesses – Investments, Adviser and Personal – focused on the changing needs of our clients.

By diversifying the group, we are positioning ourselves for growth in a changing investment landscape. Our focus on four strategic priorities enables us to meet the needs of clients across a range of markets.

What we do

Our strategy

To deliver client-led growth

Our strategic priorities







Adviser with one client

UK savings and wealth

Our three businesses

What we stand for

We want to create an environment where everyone can fulfil their full potential. Colleagues across our business have helped to create a set of cultural commitments that help to shape what it feels like to work at abrdn.

We put the client first

From every seat in our business, we understand our unique role in enabling our clients to be better investors, regardless of where we fit in the organisation.

We are empowered

We speak up, challenge and act. We take ownership for our work, we accept accountability for our successes and, when they happen, our failures too.

We are ambitious

We strive for exceptional performance. We also know when to balance pace with perfection to get things done. We are passionate about the positive impact we can have on our business.

We are transparent

We have the honest and important conversations that fuel our performance and build trusted relationships.