Invested in creating more.

More opportunity. More possibility. More impact.

Powering change

At abrdn we believe in the power of investing to create more choice. More choice and more performance possibility for our clients. And more positive impact for society and our planet.

That’s why we use our worldwide investment expertise and resources to seek out the best investment opportunities globally. And ensure that many of the assets we hold can deliver real social and environmental benefits.

Looking ahead

The future is never certain. We look to help clients navigate whatever’s ahead – and transform a world of constant change into a universe of investment potential.

Through multi-layered research, insights and analysis we assess the future of markets, industries and companies – and identify change.

This helps us determine where to invest – and how and where we need to innovate to better serve our clients.

Connecting perspectives

Today, there is no single source of the truth. So we embrace diversity of investment thought, experience, skills and technology to strive for the best investment ideas – and the best client outcomes.

As global teams we pool our collective insights, while breaking down internal boundaries between regions, asset classes and specialisms to leverage deep local insight and create deep connectivity to deliver the solutions and support to help every client achieve more every day.

Capabilities in focus

Emerging market equities

Invest to perform, engage to transform.

Emerging Markets Debt

Emerging market debt is a compelling asset class, spanning a huge variety of countries, industries and companies.

Chinese Equities

abrdn - your experienced sustainability partner in China

All capabilities


Share in the return and diversification potential of leading and specialist hedge funds.

Active equities

Harness a spectrum of equity opportunity – through fundamental, team based research.

Fixed income

Harness the full spectrum of fixed income solutions to target powerful outcomes.


Blend a broader range of asset classes to target your risk-reward requirements.

Quantitative Investment

Traditional equity and fixed-income indexation strategies across global, regional and local markets.

Real Estate

We offer expertise across all principal real estate sectors – enabling our clients to target opportunities in their home markets and globally.

Sustainable investing

We have developed our sustainable investing approach, from over 30 years of experience. ESG considerations are now an integral part of our decision making.