With many people facing an uncertain financial future following the coronavirus outbreak, the importance of helping the next generation make good financial decisions is clear. As part of our involvement with KickStart Money, a UK financial education initiative run by the charity MyBnk, we’re supporting efforts in this area during the pandemic.

We’re a lead supporter of KickStart Money, which has seen us join together with some of Britain’s leading savings and investment firms to advance financial education in schools. The initiative runs workshops for primary school children, helping to shape positive attitudes towards managing money that will benefit them when they’re older.

With UK Government measures preventing nearly five million children from attending school – and parents and guardians seeking a range of materials to engage their children at home – the funding we provide KickStart Money is helping the initiative transition to delivering its resources online.

Workshops have been redesigned to offer home school programmes on personal finance, free and available to all. The programmes include videos, games and quizzes, and can be led by parents or incorporated into the curriculums the children are following.

Noel Butwell, Chief Executive of Standard Life Savings, commented:

“In these uncertain times, it’s vital that our business remains true to the behaviours that reflect our purpose – together we invest for a better future – and our involvement with KickStart Money is an excellent fit. We’re really pleased to continue our support for such a worthwhile initiative as it evolves, and play our part in helping future generations save with confidence.”

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