Introducing abrdn
05 July 2021Noel Butwell, CEO Adviser, shares the latest update on our new brand
Today we have announced that Standard Life Aberdeen plc has now been renamed abrdn plc.
This marks a key, and very exciting, milestone as we deliver on our strategy. The new brand symbolises the transition underway to bring a clarity of focus, renewed sense of purpose and drive for sustainable growth for clients, customers and shareholders.
Our new brand is much more than changing our name, it’s about coming together under a single global brand focused on enabling our clients and customers to be better investors.
You can find out more about abrdn and see our new brand in action on our corporate website.
Introducing abrdn
Now that our corporate name has changed you may see our new brand being used in some digital and print media as well as at the abrdn Scottish Open taking place this week.
In addition, Standard Life Aberdeen’s LinkedIn account is now abrdn. If you followed the Standard Life Aberdeen account you do not need to do anything. If you aren’t a follower and would like to see our latest news please start following us today .
Though we’ve made some changes today, you’ll likely have noticed the email you received and this website is still branded as Standard Life. This is because our client brands Standard Life Wrap and Elevate, Aberdeen Standard Investments and Aberdeen Standard Capital have not changed to the abrdn brand yet, this will happen after the summer. We’ll make sure you get plenty of notice ahead of the switch over happening.
To support you as we make the transition to abrdn we’re bringing all you need to know together in one place. We’ve added the latest comms and a Q&A and will add more information shortly. Please take a look and the new content and look out for further updates via email.
Brand support hub
As part of our announcement today we’ve also confirmed a major new charity partnership with Hello World. Acting with courage and conviction, being optimistic about the future and building powerful partnerships are important attributes of the brand we are building. That’s why we decided to partner with Hello World, a charity that shares our values. You can find out more about the partnership here.
Today is just the beginning for abrdn. As we move forward we will partner with you to empower clients to be better investors, to solve problems with innovative thinking and sustainable values and with a futurist approach we’ll seek to make you and your clients feel more confident, in control about what is next.
There’s so much more to share with you in the coming months but if you have anything you’d like to discuss further at this time please reach out to your usual contact.
Thank you for your continued support.
Noel Butwell
CEO, Adviser
The value of investments can go down as well as up, and your clients could get back less than was paid in.
Today we have announced that Standard Life Aberdeen plc has now been renamed abrdn plc.
This marks a key, and very exciting, milestone as we deliver on our strategy. The new brand symbolises the transition underway to bring a clarity of focus, renewed sense of purpose and drive for sustainable growth for clients, customers and shareholders.
Our new brand is much more than changing our name, it’s about coming together under a single global brand focused on enabling our clients and customers to be better investors.
You can find out more about abrdn and see our new brand in action on our corporate website.
Introducing abrdn
Now that our corporate name has changed you may see our new brand being used in some digital and print media as well as at the abrdn Scottish Open taking place this week.
In addition, Standard Life Aberdeen’s LinkedIn account is now abrdn. If you followed the Standard Life Aberdeen account you do not need to do anything. If you aren’t a follower and would like to see our latest news please start following us today .
Though we’ve made some changes today, you’ll likely have noticed the email you received and this website is still branded as Standard Life. This is because our client brands Standard Life Wrap and Elevate, Aberdeen Standard Investments and Aberdeen Standard Capital have not changed to the abrdn brand yet, this will happen after the summer. We’ll make sure you get plenty of notice ahead of the switch over happening.
To support you as we make the transition to abrdn we’re bringing all you need to know together in one place. We’ve added the latest comms and a Q&A and will add more information shortly. Please take a look and the new content and look out for further updates via email.
Brand support hub
As part of our announcement today we’ve also confirmed a major new charity partnership with Hello World. Acting with courage and conviction, being optimistic about the future and building powerful partnerships are important attributes of the brand we are building. That’s why we decided to partner with Hello World, a charity that shares our values. You can find out more about the partnership here.
Today is just the beginning for abrdn. As we move forward we will partner with you to empower clients to be better investors, to solve problems with innovative thinking and sustainable values and with a futurist approach we’ll seek to make you and your clients feel more confident, in control about what is next.
There’s so much more to share with you in the coming months but if you have anything you’d like to discuss further at this time please reach out to your usual contact.
Thank you for your continued support.
Noel Butwell
CEO, Adviser
The value of investments can go down as well as up, and your clients could get back less than was paid in.