Answering the call

Looking differently at platform service with the lang cat

What does service mean?

We are proud to have partnered with industry champion, the lang cat, on Answering the Call: a thought-provoking white paper, that examines the perception of service within the advice industry.

The paper aims to challenge the status quo, highlight the complexity of the subject and help those in the industry to assess and identify which elements of service are most important to them. Containing a wealth of both qualitative and quantitative research, it draws on valuable insights, straight from the minds of advice professionals.

Three thoughts to challenge

  • Service is a catch-all phrase where even the word itself means different things to different people, but service equals satisfaction.
  • Service is experienced differently by different role types. Furthermore, service is experienced differently according to different adviser firm types and propositions.
  • The advice profession can’t currently assess service until the point of actually experiencing it.

Why this research was needed

Hear from Steve Nelson (lang cat) and Jonny Black (abrdn) on why now is the right time for a review of what service means in the platform industry

Missed the webinar?

Watch back the panel discussion hosted by Natalie Holt (the lang cat) and featuring Steve Nelson (the lang cat), Jonny Black (abrdn) and Siân Davis Cole (Planworks).
Lang cat webinar

Download the full paper

To read all of the findings visit the lang cat's website.
Download the paper from the lang cat

More on service at abrdn

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